Background
People have become the product of the Internet. Compelled by slick and addictive apps, we’ve become immune to the fact that ‘Big Tech’ companies are profiting immensely from our data and our participation at the expense of our privacy, security and mental health.
Fortunately all that is about to change as we enter the third phase of the web — also known as Web 3.0. This radical evolution heralds the beginning of a new and fairer Internet free from the stranglehold of Big Tech. Web 3.0 leverages emergent technologies and ideologies to redistribute the power structures of the digital world as we know it. Mudas Capital — that’s us — will be at its heart.
What we are
Mudas Capital is a new form of venture capital (VC) that’s created utilizing the full potential of Web 3.0 technologies & systems.
We support the adoption of Web 3.0 by investing in projects that:
- Disrupt and in some cases replace legacy industries
- Encourage mass consumer adoption of Web 3.0 principles and practices
- Democratize early-investment opportunities in emerging tech
- Demonstrate regenerative economic principles
Additionally, and unlike the vast majority of Web 2.0 corporations — for whom concepts of preservation, regeneration, and global wellness are far from a major concern — alongside Mudas Capital’s radically inclusive economic model, we’ve launched Fundação Mudas. This sits at the core of our organization. With this Brazilian non-profit we’re supporting the long-term conservation and restoration of the country’s rainforests and other biomes. 10% of our revenue will be allocated to this endeavor with investments in land and forest management as well as collaborations with partner organizations offering the highest expertise in permanent forest-based carbon capture. Fundação Mudas isn’t just commited to planting trees, but in playing a meaningful role as true protectors of the forest in harmony with surrounding communities.
A Note on Decentralization
Unlike the cozy realm of traditional VC companies — which poach the most lucrative opportunities for an elite few — Mudas Capital can provide participatory access to all. Our founding vision demands maximum diversity to drive the greatest and fastest innovation, and so there will be multiple ways in which motivated people with vision can get involved — no matter who they are or where they’re from.
Mudas Capital itself is a DAO (Decentralized Autonomous Organization) that oversees treasury funds and governance, all of which will be published openly via the Mudas Capital website. A DAO is fluid and can be ever-changing according to the ideas and ethics of its members. This makes it the perfect organizational structure to take on a concept as innovative as ours, in which the objective is nothing less than merging venture investing with storytelling and narrative — an approach the DAO founders loosely label Adventure Capital.
Say Hello to the Mudas
Mudas (Portuguese for seedling) are mysterious forest-dwelling creatures who inhabit a mystical world called the Mataverse (mata is Portuguese for forest). The Mataverse is under constant threat from a plundering enemy called the Fogo (Portuguese for fire) and the Mudas must constantly collaborate to repel the attacks on their home.
Their story plays out on our digital platform (mudas.com), which will evolve over time into a metaverse environment. The Mudas website will comprise many different games, stories and apps that will empower anybody who wants to participate in the broader Mudas Capital ecosystem.
As we’ve stated, the aim of Mudas Capital is to bring Web 3.0 to the masses while supporting development of the technology and its application in its early stages.
The content on mudas.com will reflect this. Engagement will be rewarded through an ever increasing number of play-to-earn and learn-to-earn games. Rewards will be paid out in the currency of the Mataverse, $SEED. The more people interact, the more $SEED they will earn. Users can choose to trade their tokens on Uniswap, or spend them in-game on items, exclusive content and even Mataverse assets like property. Alternatively, they can invest them into projects supported by the Mudas Capital DAO.
Investing in the DAO
Mudas Capital introduces an entirely new Web 3.0 investment model that combines aspects of early stage funding models like Y-Combinator with consumer orientated crowdfunding models such as Indiegogo. Everything is woven together in a rich narrative that symbolizes and underscores our aim of forest conservation.
Anyone can submit ideas for investment from Mudas Capital simply by grabbing the attention of a DAO member. The DAO may choose to invest the full sum required or it might commit a proportion of the funds.
In the latter case, the remainder must be provided by the community via the Mudas Capital website. Users will be able to invest their $SEED tokens in cutting edge business ideas at their own discretion. For the first time ever, investment opportunities at the very earliest stages of a technological revolution will be democratic and available for everyone — not just a privileged few. This is the future of funding.
About Mudas NFTs
Participating in any aspect of the Mudas Capital ecosystem will require the user to have a Mudas NFT in their wallet, of which there are three types: Spirit, Elder and Common.
- Spirit Mudas are allocated to members of the core team. There are currently 15 Spirits, each of which represent membership of Mudas Capital DAO. Additional Spirits may be minted over time, but only if the DAO votes to do so.
- Elder Mudas are the only other tokens that grant membership to the DAO. Elders are directly descended from Spirits and will be some of the rarest Mudas in existence. One new Elder will be minted each day, which will be sold to the highest bidder. Proceeds of the auction will be sent to Mudas Capital treasury*.
- There is no limit to the number of Common Mudas that can be minted and minting Common Mudas is free during the genesis period (user pays gas only). Each Muda is totally unique; a one-of-a-kind mix of the Mudas that came before them. Some will be rarer than others and some will mutate, making them even rarer.
*Credit to Nouns DAO for the inspiration here. We are huge Nouns fans!
All Mudas NFT holders will be able to access the Mataverse, where they will be able to earn, spend or invest $SEED as described above.
About $SEED
With the word ‘mudas’ meaning ‘seedling’ in Portuguese, Mudas Capital is focused on supporting Web 3.0 projects at seed stage. Consistent with this, our forest conservation and reforestation projects are meant to grow over time — over lifetimes — so our name makes a lot of sense in a lot of ways.
These ideals are also the inspiration for $SEED token, which will become the currency of Mataverse.
$SEED is a digital currency with DeFi 3.0 tokenomics built on the Ethereum blockchain. It’s a utility token that will be the sole currency for transactions within the Mataverse, like earning, spending, investing or donating.
There are many ways to launch a new token, some fairer than others. We are launching $SEED in a way that no project has done before. Our approach will result in widespread distribution whilst benefiting the broader ecosystem at the same time.
100% of $SEED supply will be distributed to wallet addresses of people who mint a Muda NFT during our genesis launch period.
When minting Common Mudas during the genesis period, users will have two options. They can mint a Muda for free, paying only gas fees. Or they can opt to make a voluntary donation to the Mudas Capital treasury fund.
Half of the supply of $SEED will be distributed equally amongst all wallets that mint a Muda, regardless of whether they made a donation or not. The other half will be distributed proportionally according to how much $ETH was donated when minting.
This approach means that $SEED will be widely distributed amongst all the Mudas community at large, whilst providing initial capital to the treasury for project development and investment.
Mudas.com is being built on Edge Network, the environmentally friendly cloud computing network of the future. Edge was created by some of the same people behind Mudas Capital and will be an official partner of Mudas. Wallet addresses containing >10,000 $EDGE at the time of minting until the claiming period of $SEED commences will be subject to a 10% bonus allocation of $SEED.
Whilst the founding team will not receive an allocation of $SEED from the get-go, 20% of the $ETH raised through donations made during the genesis period will be used to market buy $SEED, which will be distributed amongst Spirit token holders evenly. This approach will support initial token value, and at the same time reward the founding team for their efforts in launching the project.
$SEED will be subject to a sales tax only, there will be no buy tax.
Sales tax will be 12% which will be split four ways:
- 3% to DAO investment fund
- 3% to Mudas ecosystem fund (development, rewards and marketing)
- 3% paid as reflections to DAO NFT token holders
- 3% paid as reflections to $SEED token holders
It is anticipated that sales tax will decrease over time.
Marketing Approach: The Jungle Journal
In the narrative of the story, Mudas and humans cannot communicate with each other. They exist on different planes of existence, and some powerful psychic abilities would be needed to bridge the trans-dimensional gap. Fortunately for us, there’s one Spirit Muda who has the unique ability amongst Mudas to communicate with humans.
This is the premise behind the Jungle Journal, the official news outlet of the Mataverse.
Jungle Journal is a sub-DAO of Mudas Capital. As a community, it collectively owns the Spirit token Wattle, the only Muda that can communicate with humans.
This self-governed DAO is populated by influencers and community members who promote Mudas Capital via social channels. In return for their efforts, ‘jungle journalists’ will receive $JUNGLE tokens, the distribution of which will be managed by Spirit Mudas until the genesis period is over.
To be more specific, $JUNGLE tokens will be allocated to early adopters and influencers via two key mechanisms:
- A mechanic that recognises mints based on referral
- A bounty programme that recognises valuable contributions to the Mudas story, culture, or more broadly, visibility of the Mudas Capital ecosystem
With The Jungle Journal specifically, our aim is to create a community of storytellers who will ultimately have control of the ongoing narrative of the Mudas. Creative freedom, fair rewards. It’s as simple as that.
If you have a following and like the sound of Mudas email us at hello@mudas.com if you’re interested in being a part of Jungle Journal.
Who we are
The Mudas Capital founding team includes talented contributors from Brazil, the US and UK. Between us we’ve built global brands, pioneered decentralized technologies, driven successful green tech innovations, been celebrated internationally in fields of animation, design, and communications, as well as holding current roles in global conservation organizations.
